A US BDC setter is not a cheap seat. Fully loaded pay commonly sits in the $45–80k/year range as a market cost for that hire, not an x100sales price (BLS sales wages). That hire still works a shift. After-hours paid inbound is a different job: first attempt when the setter is off.
What does a BDC setter actually cost?
Owners in HVAC, solar, auto, dental, and insurance quote the setter as “one salary.” Fully loaded — wage, tax, tools, manager time — is the number that belongs in the comparison. The $45–80k/year band is industry pain for US/AU teams that already buy leads, not a product tariff. Public wage tables for sales occupations live at BLS.
x100sales does not publish a monthly price on the site. Compare the job: paid enquiry → first attempt → qualify → slot or handoff.
Does a daytime setter cover nights and weekends?
No. A setter on 8–5 covers 8–5. Google LSA, paid search, and website calls still arrive after dinner and on Sunday. Harvard Business Review’s Lead Response Management write-up found a 42-hour median to first contact and 63.5% of online leads never called (HBR, 2011). A full-time seat does not automatically change that evening queue.
Setter shift vs after-hours coverage
| Cost / coverage | Daytime BDC setter | After-hours first attempt |
|---|---|---|
| Typical market cost | $45–80k/year fully loaded (BLS-class sales seat, not our price) | Not a second salary by default |
| Hours covered | The shift you hired | Nights, weekends, overflow |
| Job on a paid lead | Qualify and book or pass to the desk | Same job when the setter is off |
| Failure mode | Lead waits until tomorrow | Chatbot thanks the buyer and books nothing |
If the lead is expensive and the phone closes the visit, leaving nights empty is paying for the enquiry twice: ad spend, then a cold callback.
How should an owner compare a second hire to coverage?
Count last month’s paid enquiries that arrived outside setter hours. That is the coverage set. A second night hire is valid when the volume fills a roster. Many US and AU trades teams cannot recruit that seat. The alternative is a configured voice agent that does the first attempt and exam on the call.
Related: after-hours inbound lead response and voice agent that books vs chatbot. Open the demo if you want the path, not a price list.
FAQ
What does a BDC setter actually cost?
In US trades and dealer BDCs, a fully loaded setter or inbound rep commonly lands in the $45–80k/year range as a market salary, not a software price. See BLS occupational wages for sales roles.
Does hiring a setter cover after-hours inbound?
Usually not. A daytime setter covers the shift you hired. Paid Google and LSA enquiries still arrive at 7pm and Sunday morning.
Is after-hours coverage a second full-time hire?
A second night setter is one way. Many owners cannot fill that seat. The job to cover is first attempt, qualify, book or hand off — not another 40-hour roster by default.
How do I compare setter cost to after-hours coverage?
Count paid leads that arrive outside the setter’s hours, and what those leads cost you. Then decide whether a night hire, owner-on-mobile, or a configured first-attempt agent is the coverage.